Nutrition Made Simple

Kevin Steinhaus • November 4, 2024

Simplifying nutrition

When it comes to nutrition, one of the biggest barriers isn't what to eat -- but cutting through the noise of social media. Every day, influencers promote complex fad diets, "superfoods", and expensive supplements, making nutrition seem overwhelming and complicated. In reality, it doesn't have to be this way. We will dive into why simple, effective nutrition gets overlooked and how a few simple concepts can help you make nutrition simple and effective.


When looking to change your physique, your performance, or your overall health, nutrition is going to play a large role. BUT many people (influencers, supplement companies, etc) will try to take advantage of you by promising you quick fixes, magic tricks, biohacks, and other such buffoonery especially on social media. If you are looking to make a change to your physique, please understand that it takes TIME and commitment with your nutrition. One major tactic, companies and influencers use is fear-based messaging. Often these "experts" will inform and claim that certain foods or products are harmful or even toxic. This not only raises stress around eating, but also encourages people to buy alternative products as a "safer" option. Instead of being based in science, these claims often stem from pseudoscience or cherry-picked data.


There is no magic program. There are no magic foods. There is no magic macronutrient ratio. PERIOD. Commit yourself to the process, fall in LOVE with the process, and in time the outcome will be yours. But make no mistake, this is going to take time.



There are a few concepts that hold true: 

CONCEPT 1: Consistency and Adherence 

Tricks and fads like juice fasts, quick fat loss schemes, gimmick programs, and magic diet hacks don’t work. Why do you ask? Because they are close to impossible to sustain and make part of your lifestyle. Or at least a lifestyle that you can enjoy yourself. That is why most people that have lost weight through one of these fads, have gained the weight back. Because it was not sustainable and they were unable to make it a long lasting lifestyle. 


Whatever strategy you pick for nutrition, make sure that it’s something that you can see yourself doing for YEARS. Consistency and adherence to the diet plan is by far the biggest determining factor in how effective a diet strategy is, far more important than your strategy of low carb, low fat, high protein, etc. You want to try a keto diet, great, just be ok with not having barely any carbs for a long time. Want to try intermittent fasting, great, just be ok with restricting your feeding windows for a long time. 


Your diet plan or nutritional lifestyle is 7 days a week, 365 days a year, PERIOD. Consistency and adherence to the diet everyday and throughout the year is important. You are not going to be successful with adhering to your plan 5 days a week and taking 2 days off of the plan on the weekend. 


Choose a plan that you know you will be able to adhere to everyday of the week.




Concept 2
: Track your food and know your maintenance calories

No matter if your goal is to lose weight, gain weight, or to make a specific physique change, knowing how many calories, protein, carbs, and fats you are consuming per day is critical to your success. If you want to gain muscle, then you will want to eat more calories than you burn and if you want to lose fat you will want to consume fewer calories than you burn. 


Take the guesswork out of it and start tracking and know your baseline.


Total calories are the most important factor of gaining muscle or losing fat. You can eat all the protein you want but if you are still under your maintenance calories, you are not going to gain muscle. How do you know how many calories to consume? Find your maintenance calories. This refers to the calorie level that you maintain your body weight at. 


There are alot of equations out there but none are exact. The one that I like to use is the Muller equation which is explained below. Another way to find your maintenance calories is to start tracking your calories each day, weigh yourself in the morning everyday and see what your weight does throughout that time. Meaning if you start gaining weight, you overestimated your maintenance calories. Or if you are not gaining or losing weight, you are at your maintenance calories. 


MULLER EQUATION IS 

BMR (BASAL METABOLIC RATE) = (13.587 X LBM) + (9.613 X FM) + (198 X SEX) – (3.351 X AGE) + 674 


LBM = lean body mass

FM = Fat Mass

Sex = 1 (Male) or 2 (Female)

Age = Years old


You will need to take your body fat to determine your LBM and FM. 

LBM = total weight - fat mass. 

Fat Mass = total body weight x body fat %. 


Now we need to multiply by an activity factor based on your lifestyle.

SEDENTARY: little to no exercise; multiply BMR x 1.2

LIGHT ACTIVE: light exercise 1-3x per week; multiply BMR x 1.375

MODERATE ACTIVE: moderate exercise 3-5x per week; multiply BMR x 1.55

VERY ACTIVE: hard exercises 5-7x per week; multiply BMR x 1.725


For the activity factor, I’d consider the majority of people in the light to moderate activity level. For example, if you are going to a CrossFit class every day, working a desk job and sitting most of the day, your activity level is moderate. 



Concept 3
: Base your macros off of your protein

Everyone has heard of the importance of protein and for good reasons. High protein diets have been shown to increase lean body mass, improve body composition, recovery, and feeling of satiety. 


So how much do you ‘need’?  You really only need about 0.8g/kg per day to prevent a deficiency but if you want to optimize body composition and muscle building, something closer to 1.8-2.4g/kg is going to be more optimal. Moreover, high protein diets have been demonstrated to increase lean body mass, improve recovery from exercise, and improve fat loss relative to calorie-matched, lower protein diets.



After finding how much protein you should be eating, distribute the remaining calories on carbs and fats in a way that allows you to adhere to your diet plan. Do not get sucked into a low fat diet or high fat diet, or to which one is better for your health. What matters is that you get an optimal amount of protein and distribute the rest of your calories for your goal in a way that allows you to stay consistent.


Choose protein intake (1.8-2.4g/kg)

Subtract protein calories from total calories (1g of protein = 4 calories)

Distribute remaining calories to carbs and fats as you prefer





Concept 4
: Focus on the important stuff

The important stuff is not taking a cold plunge each morning, spending hours in a sauna, taking a special supplement, or never eating sugar again. Many of these concepts are not evidence backed and are really misleading to the general population. What is important is the concepts are stated above and being able to make this a lifestyle for yourself. 


Most people are wasting their time focusing on the last 1% of their nutrition and lifestyle instead of what really matters: consistency, adherence, hard work, and sustainability.



-Kevin Steinhaus-

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Quantity over Quality? You read that right! You’ve most likely heard the opposite. You’ve probably been told by 99% of your coaches, trainers, PTs, physicians, etc that you should be more focused on quality over quantity while exercising. This has been one of the major principles that I have changed my mind on throughout my career in health and fitness. I have been educated on how to do movement screens to find “dysfunctional movement” and to be relentless as a CrossFit Coach to make sure people are moving perfectly before they add any weight. Trust me, movement efficiency and technique are important but it should not be a barrier for people to start working hard. Quantity—doing more reps, sets, weight, and workouts—in my opinion is more important than perfection in the long run, especially for general fitness. It’s not about allowing people to just do whatever they want in the gym and ignoring technique altogether, but understanding that sometimes, you need to put in the volume and intensity to build the capacity to improve your overall health and fitness. Telling someone who isn’t currently meeting physical activity guidelines to focus on “quality over quantity” is negligent. And even worse, telling your clients/patients that they could or will get hurt if they add intensity before their mechanics are “ideal” can have a lasting impact on them. Using low-level corrective exercises (like squat therapy) for 30+ minutes or spending 30 minutes on mobility to make someone’s movement look “better” might feel satisfying for a coach, but if it comes at the expense of delivering an actual workout that challenges their physical capacity, it’s not in their best interest. The reality is, people love the idea of getting results without working hard. So, clients often get excited about “moving better” from low-effort, minimal-engagement exercises. Sure, any exercise is better than none, but as health and fitness professionals, we play a key role in shaping how our clients view movement and exercise. It’s our responsibility to communicate what truly drives adaptation and progress… STRESS . We have clear data showing the links between health outcomes such as reduced mortality risk and fitness metrics (like VO2 max, maximal running speed, leg strength, body fat %, and fat-free muscle mass). Improving these metrics takes hard work. There’s no shortcut. Even the WHO and CDC guidelines factor in intensity. What you do and how you do it really matters. Bird dogs, deadbugs, or a 30 minute walk won’t cut it. Corrective exercises do have a place, but we shouldn’t let concepts like “movement quality” or “mechanics” create unnecessary barriers to training with intensity or volume. There is a time and place for focusing on movement quality. Clients who are training for performance and who also have the time, energy, and motivation to optimize their movement efficiency and mechanics can afford to spend time doing so. Clients rehabbing might need to start with lower-threshold activities before progressing to higher efforts. But improving “movement quality,” “mechanics,” or “efficiency” should never be an excuse to prevent someone from getting a challenging workout. Movement quality might improve workout tolerance, reduce symptoms of pain, build self-efficacy, or develop healthy exercise habits—but it’s not a reason to avoid intensity. Too many trainers, physicians, chiropractors, and physical therapists have created a culture of fear, suggesting you must have perfect movement patterns, be symmetrical, or have certain prerequisites before you can add intensity or volume. This is nonsense, and it’s damaging to people already hesitant to challenge themselves physically. The truth is, no one’s movement is so “dysfunctional” that meeting physical activity guidelines and training hard should be anything less than our number one priority. In fact, you’d be amazed at how much better someone will move once they start working out more consistently—and with more volume/intensity. Too many people are hesitant to push themselves due to fear of injury or making mistakes. But those mistakes are often part of the process of learning and adapting. In this sense, increasing the amount of work you do might be more productive at times than obsessing over flawless execution at every moment.  Strength matters. Aerobic capacity matters. Body composition matters. You can not achieve these if your program or the gym you train at are spending most of the time having you perform low-effort movement and technique work. Majority of your workouts should be challenging! Getting sore or tired isn’t the goal of every workout, but if someone is working out only a few times a week or less, those workouts should push them. Low-frequency clients don’t have time to waste; they need to make every session count. Their training should be challenging and help them maximize the benefits of every moment they have in the gym. I’m not saying you shouldn’t address movement limitations that impact a person’s ability to move freely or perform certain exercises. But it’s absolutely possible to do so without holding them back from high-effort training. I believe this is one key attribute of a good coach/trainer. Can you find a movement that your client/patient/member can perform with some intensity and not just throw a PVC on them and tell them to work on technique for 20 minutes while the other people are getting after it. Choose better exercises that allow people to work hard, despite their current limitations. They deserve to work hard. If people are constantly told they need perfect form to move forward, they might end up stuck in paralysis by analysis, not progressing with enough intensity or frequency. By focusing on quantity—i.e., encouraging people to simply move more, move faster, move heavier weight, and challenge their bodies in varied ways—you allow them to build the resilience, conditioning, and even confidence necessary to refine their technique over time. Kevin Steinhaus
By Kevin Steinhaus October 30, 2024
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